When the women’s liberation movement began, when people began protesting against the Vietnam War, civil rights movement, at the beginning of those movements, the majority of the country was not with them, did not believe in the basic principles of any of those philosophies.

What really went wrong is that General Motors has had this philosophy from the beginning that what’s good for General Motors is good for the country. So, their attitude was, ‘We’ll build it and you buy it. We’ll tell you what to buy. You just buy it.’